I keep thinking about why Android is Free.
The Apple vs. Google vs. Microsoft battle for the device OS is fascinating to watch. I am sure there are strengths each bring to the table. In the case of Google personalisation is probably one of those.
It seems with a mobile device there is a lot more personal information being share with Google – way more than thru the desktop. Google accounts seem to “network enable” an Android phones and link every search, every email and every app download with location information and other personal preferences.
Google is building a personal relationship with you … to make information available just the way you like it. For example Google Now is trying to proactively suggest restaurant reviews and directions based on the last search. Given there are many reasons to interact with Google – Search, Gmail, YouTube, Maps, Picassa (alas not Google+ yet) … there are more ways to figure out what you want.
Isn’t personalisation an exit barrier for holding onto Android users? Isn’t this personalisation at a scale never attempted before?