Tag Archives: Coupons

Of Eggs, Chickens and waiting to hatch or lay them

Digital Media Outlook 2009, a report on digital media industry based on a survey of top advertisers in India has the following findings: Traditional media spend has dropped by 10% while digital media spend increased by 44% (base is smaller, but still !) Big advertisers including consumer goods companies are still skeptical about usefulness ofContinueContinue reading “Of Eggs, Chickens and waiting to hatch or lay them”