Of Eggs, Chickens and waiting to hatch or lay them

Digital Media Outlook 2009, a report on digital media industry based on a survey of top advertisers in India has the following findings: Traditional media spend has dropped by 10% while digital media spend increased by 44% (base is smaller, but still !) Big advertisers including consumer goods companies are still skeptical about usefulness of …

Last man standing ….

I was driving back home a little late last week. It was 10:45 in the night ... and all stores on 24th Main, where we live, were closed. Well, not all !! Balaji Medical stores our local store here was open. Actually they are the first to open and last to close in our area. …